The project was designed to gain theoretical and practical knowledge about the mysteries that surround fashion photography, to map out the  various styles and to develop ideas and suggestions of how to plan and arrange a fashion shooting.

Based on the examples of most influential fashion photographers and artistic positions from past and present, methods of developing and realizing a fashion shooting were discussed and put to a practical test in different shooting assignments.

The project encouraged its participants to develop their own style, based on a recognition of their personal interests and skills, and to understand that it is less the perfect technical realization that counts but rather originality and carefully developed concepts.